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Local Business SEO Overhaul

Client: Home Services Company

+180% Organic Traffic
0.8s Load Time
100 Lighthouse Score

The Challenge

A local business was invisible in search results. Their existing site was built on a bloated WordPress theme with poor performance, no technical SEO, and content that didn't target the right keywords.

They needed a complete overhaul, not just a redesign, but a rethinking of how their online presence worked.

What We Did

  • Technical SEO Audit: Identified critical issues with site speed, mobile usability, and crawlability.
  • Complete Rebuild: Migrated from bloated WordPress theme to a clean, static-generated site with headless WordPress.
  • Content Strategy: Restructured content around local search intent and target keywords.
  • Schema Markup: Added LocalBusiness schema, service schema, and review schema.
  • Performance Optimization: Achieved 100 Lighthouse score with sub-second load times.

The Results

+180% Organic Traffic

More visitors finding the business through Google search.

0.8s Load Time

Down from 4.2 seconds, visitors stay longer.

Page 1 Search Rankings

Ranking for core local keywords within 4 months.

Key Takeaway

SEO isn't about tricks or hacks. It's about building a technically sound website that search engines can understand and users enjoy. When you get the foundation right, results follow.

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