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SaaS Landing Page Redesign

Client: B2B SaaS Startup

+340% Conversion Rate
1.2s Load Time
98 Lighthouse Score

The Challenge

A SaaS company had a landing page that looked good but wasn't converting. Visitors were leaving before signing up, and the page was slow on mobile devices.

They needed a landing page that not only looked professional but actually drove sign-ups.

What We Did

  • Performance Audit: Found the existing page loaded in 4+ seconds on mobile, killing conversions.
  • Complete Rebuild: Built a custom landing page with Astro for instant load times.
  • Copy Optimization: Rewrote headlines and CTAs based on conversion best practices.
  • A/B Testing: Set up testing framework to continuously optimize elements.
  • Mobile-First Design: Designed for mobile users first, then scaled up.

The Results

+340% Conversion Rate

More visitors signing up for the free trial.

1.2s Load Time

Down from 4.2 seconds, visitors don't bounce.

-45% Bounce Rate

Visitors stay longer and explore the product.

Key Takeaway

Performance is conversion. A fast page doesn't just look better, it converts better. When your page loads in under 2 seconds, visitors actually see your value proposition before they bounce.

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